1. Log into your cPanel.  (The login information should have been sent to you when you signed up for Blue Pixel Design Hosting, but you can contact us to have it resent to you.)
    
2. Follow the link to Web/FTP Stats.
   
3. Choose any of the options on the list to view different reports and statistics for your website.

My favourite option from the list is Awstats as it seems the most straightforward and simple to understand.  For an explanation of Awstats, see our blog post "What do all the numbers in Awstats mean?"

So you found Awstats in your cPanel, but what do all those numbers mean?  Hopefully this will clear things up a bit…
 

Unique Visitors – These are the total number of visits by a unique IP address. This can be a bit misleading because dial-up visitors get a new IP each time they log on so you can have the same person visit different times and give a unique hit.

Number of Visits – The number of visits are the total number of visits by all visitors over a given period of time. If I visit your site and then come back 4 more times you should see one Unique visit and 5 visits from me.

Pages – This is the total number of pages viewed by visitors. This does not include images, java script or CSS and the like. Just HTML and CGI type files.

Hits – This is every file requested by the visitor. This includes pages and images together. If you have a page with 2 images calling a java script file, the page will generate a total of 4 hits. The most common referenced stat used and one that is virtually meaningless (and useless). The more appropriate numbers to consider are both ‘number of visitors’ and ‘unique visitors’ (see above).

Bandwidth – The total number of bytes downloaded. If you have a page that has 50 KB of text, 2 images at 24 and 32 KB then each visitor to that page will take 106 KB of your bandwidth.

AWStats then gives you this information for the year so far, as well as a 30 and 7 day perspective. Finally it gives it to you by the hour.

Next is Countries (Top 25). This shows you what countries your visitors are coming from, starting with the most and working its way down.  (All categories with a Top 10 or 25 have a link to the right of the category that can give you an entire list if there are more than 10 or 25).

Following this is the Hosts (Top 25). This gives you a breakdown of the top individual visitors to your site.

Next is a popular category, Robots/Spider visitors (Top 25). Here is a great way to see when your favorite search engine has last visited your site as well as how many hits it has made (again, ‘hit’ can be misleading here).

Although not as popular a category, the Visits Duration is an important one. Here you can tell how long visitors are staying on your site. Are a vast majority leaving in the first 30 seconds? Maybe it’s time to rethink your site’s design or content.

File type lets you see what files are generating the most hits.

Pages – URL (Top 25) gives you the most visited pages on your site.

Operating Systems (Top 10) shows what Operating Systems your visitors are using in order of popularity.

Next is Browsers (Top 10). Like the OS category above, this shows what browsers your visitors are using in order of popularity.

Connect to site from is a multi-part category.

It starts with Direct address / Bookmark / Link in email… This is the number of visitors that either know the name of your site or have it bookmarked.

Links from an Internet Search Engine gives us a listing of the number of visitors coming from each search engine.

Links from an external page (other web sites except search engines) shows what pages your visitors are coming from. This does not mean there is a link to your site on the listed page, it just registers where the visitor was coming from.

Search Keyphrases (Top 10) and Search Keywords (Top 25) are next and tell us what phrases and keywords people are using to find our site.

The last two are Miscellaneous and HTTP Status codes. These give miscellaneous information and what HTTP codes are given to your visitors.

Here’s what happened when Chris Savage, the chief executive of Wistia.com, searched for the phrase "private video sharing" on Twitter, a social networking site. One post he found read, "A teacher requested a private ‘video sharing’ Web site so that specialists can observe student behavior—can anyone refer one?"

That got Savage’s attention. He e-mailed back: "Still looking for a private video sharing site?"

Minutes later came the reply: "YES! It’s the first request for one—thought I’d hit up my tweets before [I] go digging."

Savage: "Cool. You may want to check out Wistia.com. Full disclosure, I’m the CEO; -)"

While this exchange may seem a bit cryptic, Savage is one of a growing number of business owners to whom it makes an awful lot of sense. Savage frequently trolls Twitter looking for sales leads for his five-person, $1 million company, which makes software that facilitates video sharing through a private network. Although Savage has been using Twitter for only a year, it’s already helped him find 12 new clients for his Lexington (Mass.) company. "This is a no-cost way of marketing," he says.

Jeremy Quittner, staff writer for BusinessWeek in New York, has written an insightful article entitled "Twitter: Building Businesses Tweet by Tweet", which outlines how entrepreneurs are finding the fast-rising microblogging site to be a useful tool for reaching out to customers.  It details Twitter’s strengths, how to get started and some examples of businesses who have made it work for them.

"As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing."

Dmitry Fadeyev’s article, "Design To Sell: 8 Useful Tips To Help Your Website Convert", outlines 8 useful tips to make a casual reader of your website a buyer.

"It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around. If we think of traditional marketing as ‘push’ marketing – mediums we use to push our messages onto others ‘interrupting’ them, then the new marketing relates to ‘pull’ marketing – marketing activities we do which ‘attract’, as a magnet would, interested parties, at their own accord, to view our wares."

In her article entitled "Social Media:  5 Things to Do Right NOW", marketing consultant, Michelle Carvill, lists five of these pull activities and tips for getting started.

Please have your Email Username and Password ready and then…

1.  In Microsoft Outlook, select Tools > E-mail Accounts.

2. On the E-mail Accounts wizard window, select "Add a new e-mail account" and click Next.

3. For your server type, select "POP3" and click Next.

4. On the Internet E-mail Settings (POP3) window, enter your information as follows:

Your Name
Enter your first and last name or whatever you would like to appear in the From field of your emails.

E-mail Address
Enter your e-mail address.

User Name
Enter your e-mail address, but substitute a "+" for the "@".

Password
Enter the password you set up for your e-mail account.

Incoming mail server (POP3)
mail.yourdomain.com or mail.yourdomain.ca

Outgoing mail server (SMTP)
Same as above (mail.yourdomain.com) or leave your current Internet Provider’s settings as is.

5. One thing you need to also do is change the Outgoing Server Port to 26. When you’re at the Internet E-mail Settings screen, click on More Settings and that should bring you to the screen where you can change Ports. (Port 25 is generally blocked by Internet Providers and you will have trouble sending mail if this isn’t changed.)

6. Click "Test Account Settings" to double check that things are working, and you’re done!

New versions of Adobe Flash Player and the different browsers can sometimes cause problems.  All sorts of miscommunication between plug-in and browser can occur.  One solution is to make sure you have the latest browser and Flash Player versions.

This seems simple enough, but in the case of Firefox and Adobe Flash Player there have been some issues with Flash leaving old versions on your computer and Firefox not using the most recent ones.  To get around this and make sure you have a clean install, it’s best to uninstall your version of Flash first using their uninstaller and reinstall the new version.  (I was having unexplained problems viewing Flash in Firefox 3 and this solution worked for me!)

Links:

Version test for Adobe Flash Player:  http://www.adobe.com/go/tn_15507 (Match the version in the SWF movie test with the Current Flash Player Versions listed lower on the page.)

How to uninstall the Adobe Flash Player plug-in and ActiveX control:  http://kb.adobe.com/selfservice/viewContent.do?externalId=tn_14157

Get the latest version of Flash:  http://get.adobe.com/flashplayer/

1. Log into your cPanel.  (The login information should have been sent to you when you signed up for Blue Pixel Design Hosting, but you can contact us to have it resent to you.)
    
2. Follow the link to MailScanner at the bottom of the page.
   
    
3. The box under Current Settings on the MailScanner page shows what your filters are set at now.  To change these levels, switch some of the settings in the box labeled Change All Domain Settings and click Change.
   

   
   Mail Scanning Options
   

   Spam Scanning
   If you would like all your email for this domain scanned for spam, select yes. If you don’t want your mail scanned for spam, select no.

   Low Scoring and High Scoring Spam
   MailScanner assigns a score to each email based on various attributes and triggers. The higher the score, the more likely the mail is to be spam. There are two levels of spam, low scoring and high scoring. High scoring spam is almost certainly spam, and low scoring spam is probably spam but it’s possible to have false positives. You can also change the level of the low and high scoring spam; Normally low scoring spam must have a score of at least 5 but less than 20, and high scoring spam is email that has a score of at least 20. These score settings can be changed on a server wide basis by your hosting provider, and you can also change these scores for your own email (see Other Settings below).

   When SpamX determines that an email is low or high scoring spam, you can configure whether this email is delivered as usual with a tag to let you know it is spam, deleted so you do not see it at all, or forwarded to a different email address which you can check on a regular basis.

   If you choose to have the spam forwarded to an alternate email address you must create this email address in cPanel — either the default "spam@yourdomain.com" or a different email address (see Other Settings below.)

   Virus Scanning
   If you would like all your email for this domain to be scanned for viruses, select yes. If you don’t want your email scanned for viruses, select no.

   Deliver Cleaned Emails
   Most email viruses are sent by infected "zombie PCs" and have no valid content. If you want to receive notifications of each virus that was sent to you, select yes. If you do not want to receive these notifications, select no.
    

   Blacklist and Whitelist Settings

   Spam whitelist
   You can add email addresses or domains to this list that you never want marked as spam. Please note that emails sent to you from these email addresses or domains will still be scanned for viruses and dangerous file attachments but they will not be marked as spam.

   Spam blacklist
   You can add to this list any email addresses or domains that you want always marked as high scoring spam. The action you have specified for High Scoring Spam in the Mail scanning options will be applied to any emails sent from domains or addresses on this list (i.e. marked and delivered, deleted, or forwarded).
    

   Other Settings

   Low scoring spam setting
   You can change the level at which MailScanner will identify an email as low-scoring spam (probably spam) by changing this setting. If you change it to a higher number you may receive more spams that have not been identified as spam by MailScanner. If you change it to a lower number you may find that MailScanner is identifying non-spam emails as spam, i.e. there will be more false-positives.

   High scoring spam setting
   You can change the level at which MailScanner will identify an email as high scoring spam (almost certainly spam) by changing this setting. The default is 20 and this setting works well in most cases. If you find you are getting excessive amounts of low scoring spam with a score just below 20, you may want to change this setting to a lower number, such as 15. If you change it to a lower number we would recommend NOT setting high scoring spam to Delete until you’ve tested it for a while to be sure the new scoring is working well for you.

   Additional email address
   If you’d like to have spam forwarded to a different email address than "spam@yourdomain.com", for instance an email address on another domain, you can specify that email address here. It will then be listed as one of the options for Low and High Scoring Spam in the Mail Scanning Options so you can select it.

The following article appeared on Webopedia way back in 2003. For more information on how to deal with spam, check out our related post with spam reduction tips.

The first time it happened, you were probably confused and even a bit curious, especially if you were not aware of this phenomenon of self-sent spam. A message appears in your e-mail inbox with your own e-mail address as the sender of the message, but you are pretty sure that you did not send yourself an offer for a rock-bottom mortgage rate or secrets to making millions on eBay. So then, what’s happening?

It’s not because a spammer has hijacked your e-mail account and is spamming the world using your identity but because the spammer is disguising the true sender of the e-mail with a different address, a process called e-mail spoofing, to target you specifically. In e-mail spoofing, the sender manually constructs the e-mail header and chooses which information (your e-mail address as the sender, for example) to include.

Why do the spammers do this? To get you to read the e-mail and/or click on the hyperlinks contained in the e-mail, of course. Sometimes the spammers want you to buy the products they are peddling; sometimes they want you to click on the link contained in the e-mail, which signals them that their e-mail message received a live account with a curious human at the other end, and they can then sell your e-mail address to other spammers as a potential audience for more spam from a different source. Sometimes it is for both these reasons and also to bypass filters set up through the e-mail client. Most people don’t even think about having to filter out e-mails sent to themselves from themselves.

Self-sending spam relies on human nature. A 2002 study by Hamilton, Ontario’s McMaster University revealed that e-mails containing shared names of the recipient had an emotional appeal that caused the recipient to read the e-mail in greater numbers than e-mail that came from sources that did not share a name with the recipient. Also, human curiosity compels the recipient to want to know how he has sent himself a spam e-mail, resulting in the recipient of self-sent spam to read the e-mail to investigate. For those who want to go after the spammers, this link explains how to read the header information for the more popular e-mail clients.

Last updated: December 10, 2003

Original article by Webopedia can be found at http://www.webopedia.com/DidYouKnow/Internet/2003/SelfSentSpam.asp.

Note from our Blue Pixel Design server techies: 

Spoofing is typically not a problem because mail servers that do spam scanning can tell that the sender’s IP does not match the domain’s actual IP so they will not get blacklisted, however you may receive bounced error messages and other spam.  You can find the actual sender’s IP in the full message headers of the email so you can determine who is spoofing you and report them.

Our SMTP mail servers (SMTP is the protocol for sending mail) do have security features enabled on them and require senders to log in to check their mail first before they will be allowed to send, verifying that they have permission to use our SMTP mail servers.  The problem is that these spoofed emails are not passing through our servers at all. The spammers are faking the domain names and using their own mail servers to send them.  As such, there’s nothing we can do to stop this. Your customers will just have to bare with it, possibly increase their mail scanner filter settings, or try reporting the sender’s IP to their ISP to stop this (usually they use hacked servers to send anyway so this is often not worth the time).

The following article was written by Mark Rushworth, self proclamined web design, SEO and internet marketing guru.

Reduce Spam – 10 Top Tips to Stop Spam

Here are 10 top tips to reduce spam in your email in-box.

1. Delete/turn off your catch-all.

   Catch-all’s are generic mail boxes that collect all email not being sent to a named account. The up-side of catch-alls is that if someone spells an email address correctly then you still have a chance to access the message. The down side is that automated mailers send emails to randomuser@yourdomain.com. So by removing your catch-all email account you will stop a majority of junk messages.

   [Blue Pixel Design Hosting accounts have the Default Address set to ":fail: No Such User Here" by default.  This can be set to forward to your main email address instead, but of course, as mentioned above, might increase your spam levels.]

2. Make sure that you don’t publish personal email addresses on your website.

   Automated systems ‘trawl’ websites looking for email addresses, adding them to lists without your permission. If you do want to publish a personal email address disguise it using javascript or as an image (these will be inaccessible and stop some disabled viewers from emailing you), or even better, replace the email address with a contact form allowing you to pre-qualify enquiries by asking detailed questions or giving a choice of specific variables.
    

3. Set up a generic email address for use on forums, registration pages and other situations where you know that you may be opening yourself up to receiving spam email.
    
4. Don’t use single names i.e. fred@ for your email address.

   Again, these addresses can be guessed and within a few minutes a flood of spam begins to arrive. Instead opt for firstname.surname@. An added benefit is that it makes sure your contacts really know who you are.

   [I'm not sure how much difference this is going to make, and use my own name in my email.]

5. Don’t use sales@ support@ or any other guessable addresses for the same reason as above.

   Instead come up with your own codes for online contact forms etc. As they’re being accessed through a form and don’t need to be entered manually – you can really go wild with these.
    

6. Register a dedicated email domain.

   It may be a bit extreme, but if spam becomes so unmanageable, it may be worthwhile registering a completely different address to email from. This could be name@emailcompanyname.com.
    

7. Use an email program with integrated spam filtering.

   Outlook (not express) has limited in-built spam filtering. A better option would be to use Mozilla’s free email program Thunderbird, which automatically tags possible spam for you. A great feature of Thunderbird is you can set the default view to show all messages marked as not-spam, which dramatically reduces the amount of clutter and enables you to toggle between spammy and non spammy views.

   [The link to download Thunderbird: http://www.mozilla.com/thunderbird/  or visit their main site at http://www.mozilla.com and download Firefox as well and rid yourself of the evil that is Internet Explorer!]

8. Ask your host what spam filtering packages they offer.

   [Included in your cPanel is the MailScanner.  It's here that you can set the filters higher to catch more spam.  See our post on how to increase your spam filter levels for instructions on how to do this.]
    

9. Subscribe to a mailing preference service.

   There are a number of mailing preference services out there that operate as closed email networks. In order to send a message to a member of these systems, you have to register on the website and provide proof that you are who you say you are. As someone who wants to send a simple message, this can be pretty hard going, with lots of forms to fill in; but as a recipient, you know that all messages being delivered are from authentic sources.
    

10. Don’t send bulk emails using TO or CC.

    If you’re sending the latest Friday Funny, or a quick promotional offer to friends and/or colleagues, don’t use TO or CC. These types of email have tendancy to be passed on to persons unknown, the result is that everyone you’ve listed as an original recipient could be easily added to a list by an unscrupulous individual. What makes this worse is that not only are the original recipients easily visible, but also the subsequent chain(s) of people.

Original post by Mark Rushworth can be found at http://www.markrushworth.com/template_permalink.asp?id=102.