"It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around. If we think of traditional marketing as ‘push’ marketing – mediums we use to push our messages onto others ‘interrupting’ them, then the new marketing relates to ‘pull’ marketing – marketing activities we do which ‘attract’, as a magnet would, interested parties, at their own accord, to view our wares."

In her article entitled "Social Media:  5 Things to Do Right NOW", marketing consultant, Michelle Carvill, lists five of these pull activities and tips for getting started.

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