“Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

“Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

“How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

“The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover.”

How to Customize Your Facebook Page Using Static FBML | Social Media Examiner.

“The site wide uniformity of Facebook has been a flagship characteristic of Facebook and it seems they have worked very hard to stay within their original business model. Despite this, they have created Facebook fan pages with many different apps that you can use as a way to customize your business presence. Up till now, we have mainly seen this space used for coupons and promotions.”

This article highlights 12 examples of how companies are standing out on Facebook pages.

Designing a Facebook landing page: 12 of the best! – Web Design Blog – DesignM.ag.

"It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around. If we think of traditional marketing as ‘push’ marketing – mediums we use to push our messages onto others ‘interrupting’ them, then the new marketing relates to ‘pull’ marketing – marketing activities we do which ‘attract’, as a magnet would, interested parties, at their own accord, to view our wares."

In her article entitled "Social Media:  5 Things to Do Right NOW", marketing consultant, Michelle Carvill, lists five of these pull activities and tips for getting started.